Toronto-Skyline-Evening.jpg

Marketing Portfolio

SEO optimized content creation for B2B clients.

Prepared for Solink

Solink + 7Shifts + Toast Co-Promotion Video

A promotional video I wrote and co-directed for Solink highlighting how well the software integrates with the tech stack of a modern, fast-paced restaurant.

Starring me!

(I’m the skinny guy in the glasses, not the tattooed hunk in the thumbnail. Sorry.)


Prepared for Solink.

Prepared for Solink.

How To Avoid Common Holiday Return and Refund Scams

For better or worse, the holiday sales season doesn’t end with Christmas Day. The week after Christmas is a hotbed for post-holiday sales. It is also the biggest period for retail returns of the year, with an estimated 25% of all retail returns each year happening in the week after Christmas.


Prepared for Solink. Image by Jaimie Porter.

Prepared for Solink. Image by Jaimie Porter.

3 Things You Need To Know Before You Open A Franchise Restaurant

For those who have dreamed of owning a restaurant, franchising can seem like a one-way-ticket to business success: Instead of spending hundreds of hours working out the intricacies of branding, operations, and developing a business model, just buy a license for a business that has done all that for you. Add to that the advantage of having a name that consumers already associate with a particular standard of quality and customer service; that recipe for success is the entire appeal of the franchise life.


Prepared for Solink. Image by Jaimie Porter.

Prepared for Solink. Image by Jaimie Porter.

Ask The Expert: Surviving The Holidays (And Thriving)! Part 1 of 2

Running a business can be challenging, but there is no reason not to benefit from the thousands of people who have already taken the plunge. As part of our continuing Expert series, we spoke today to small business owner-turned-motivational speaker Mandi Lunan.


Prepared for Solink.

Prepared for Solink.

Solink Stories: The case of the casual dining purse grab

In the summer of 2018, a group of four people met for dinner at a popular restaurant chain in downtown Toronto. Two of them, visitors from Brazil, had their purses stolen while they ate. Despite having a security team on site, nobody saw the theft occur.

It was a busy Saturday night; this location (whose name we’re omitting for obvious reasons) is right in the middle of the entertainment district, steps from TIFF, The Second City, the Rogers Centre, and the CN Tower. In fact, our two victims had been at the Tower just that evening. A great time to execute a theft, and an easy place to lose track of your purse.


Prepared for Solink. Image by Jaimie Porter.

Prepared for Solink. Image by Jaimie Porter.

Keep The Safe Safe: 4 steps to organize a retail or restaurant safe

Every business owner knows the importance of sweating the details.
From menu to floors, from tables to chairs, every aspect of a business has been carefully considered, selected, purchased, and placed. However, there is one element that is often forgotten: the backroom safe. An easy method for consistent maintenance of your safe is vital to any business.

We’ve assembled an easy-to-follow guide to help reduce clutter, buy the right supplies, and organize the contents of a safe. Even established business owners will see the benefits of an organized safe after following these steps.